PELAGO Photoshoot

Pelago is a travel experiences platform created by Singapore Airlines Group. Think of it as a travel magazine that you can book - highly curated, visually inspiring, with the trust and quality of Singapore Airlines. They connect you with global, local cultures and ideas so you can expand your lifestyle.

GOAL: The images must make it clear what the activity is about. Also, they must be correctly exposed and include happy people participating in it. They have to encourage to click, buy or consume.

PHOTOSHOOT OVERVIEW

❗ Please ask the on-site contact if models are attending the photoshoot. If so, please direct them, so they help you achieve your creative vision.

❗Please reschedule your photoshoot if the weather is bad for shooting outside

Quantity

Hero Image: At least 2 dynamic, good seller event images for Pelago to choose from.
Key Highlights: At least 5 step-by-step images that walk a customer through the experience/tour that Pelago can use for key highlights. Follow the path of the activity and take pictures of every step. Images must give customers a very clear idea of what to expect from the tour.

These images should represent 70-80% of the photoshoot.

Remaining photos:

Photos that help to contextualize the activity: views and landmarks, important details, etc.

Key photo types

Staged lifestyle activity: capture a mixture of authentic & staged interactions. Bring out genuine emotions and actions to the activity (example: massage session).

Reportage action activity: capture vivid moments and produce high-quality images that tell a story (example: bike tour / also applies when there are no models posing).

ACTIVITIES

Capture people enjoying themselves in a good atmosphere. It will be a trigger for Pelago's clients to purchase the activity

Put yourself in the customer’s shoes and make the activity clear to the viewer

Capture the views as seen by the guests and the details.

Focus on the aesthetics of the photo, it needs to be attractive and a good seller.

food-related activity

Shoot every exciting detail that would entice customers to book the experience.

Have a good mix of close-up (on dishes, hands holding food,...) and distant shots (participants enjoying a meal together, cook and waitress preparing...): the photo need to be attractive, candid, and a good seller.

Make sure that all ingredients are in focus.