Fresha Service Photoshoot
For the remaining 5-10, the on-site contact is allowed to ask for any of the following types of photos:
- Interior details
- Key Features / Amenities
- Action Shots
- Exterior
- Product Shots
We will capture a total of 10-15 photos per photoshoot.
A minimum of 1 photo of:
- Exterior,
- Welcome Area (Interior),
- General View (Interior),
- Key Features / Amenities,
- Action Shots
Exterior
Welcome Area
General View
Action Shots
Key Features
Exterior
A simple straight-on view of the shop.
LIGHT AND BACKGROUND
Avoid backlight
No constructions
No trash or dirty street
Avoid cars and road sign as much as possible
DO
Facade must be in the center of the frame
The logo (if present) must be sharp and well exposed
All lights in the frame must be on
Anticipate final 16:9 ratio
DON'T
Do not include people, cars or road sign if possible (long exposition can be used to achieve it)
Try to not include any outdoor advertising from other brands
CAMERA SETTINGS
Aperture priority
Aperture f/8 - f/16
Shutter Speed 1/150
ISO 800
Focal Length 14 - 24 mm
Hips level, straight, landscape
Tripod Mandatory
Gear: Tripod, polarizing filter
Welcome Area (Interior)
View of the waiting room, try to focus more on the general scene and less on people, avoid slanted shots and try to get straight lines.
LIGHT AND BACKGROUND
Use daylight from windows as main light source when possible
Ceiling lights correctly exposed
DO
Use a tripod, avoid camera shake
Find the best spot for that area before shooting
Anticipate final 16:9 ratio
DON'T
Don't shoot towards the windows if possible
Don't shoot portraits, focus on the space
Don't include trash bins, wires and similar clutter, if possible
CAMERA SETTINGS
Manual Mode
Aperture: f/5.6 - f/11
Shutter Speed: According to on-site light condition
ISO: 800
Focal Length: 14 - 50 mm
Orientation: Horizontal
Tripod: Mandatory
Gear: Tripod, grey card, lens filter (optional)
General View (Interior)
If possible try to capture the general ambiance of the shop, avoid slanted shots and try to get straight lines.
LIGHT AND BACKGROUND
Use daylight from windows as main light source when possible
Ceiling lights correctly exposed
DO
Use a tripod, avoid camera shake
Find the best spot for that area before shooting
Anticipate final 16:9 ratio
DON'T
Don't shoot towards the windows if possible.
Don't shoot portraits, focus on the space.
Don't include trash bins, wires and similar clutter if possible
CAMERA SETTINGS
Manual Mode
Aperture: f/5.6 - f/11
Shutter Speed: According to on-site light conditions
ISO: 800
Focal Length: 14 - 50 mm
Orientation: Horizontal
Tripod: Mandatory
Gear: Tripod, grey card.
Key Features / Amenities (Interior)
Highlight unique amenities. Clients love to visit salons with character.
LIGHT AND BACKGROUND
Use daylight from windows as main light source when possible
Ceiling lights correctly exposed
DO
Use a tripod, avoid camera shake
Bring attention to details and highlights of the shop
Anticipate final 16:9 ratio
DON'T
Don't shoot towards the windows if possible
Don't shoot portraits, focus on the space
Don't include trash bins, wires and similar clutter if possible
CAMERA SETTINGS
Aperture priority
Aperture: f/5.6 - f/11
Shutter Speed: According to on-site light conditions
ISO: 800
Focal Length: 14 - 90 mm
Orientation: Horizontal
Tripod: Mandatory
Gear: Tripod, grey card.
Action Shots
A view of the team working with clients.
LIGHT AND BACKGROUND
Use daylight from windows as main light source when possible
Ceiling lights correctly exposed
DO
Bring attention to details and general feeling of the service
Anticipate final 16:9 ratio
DON'T
Don't shoot towards the windows if possible
Don't shoot portraits, focus on the service
Don't include trash bins, wires and similar clutter if possible
CAMERA SETTINGS
Aperture priority
Aperture: f/4 - f/11
Shutter Speed: According to on-site light conditions
ISO: 800
Focal Length: 35 - 90 mm
Orientation: Horizontal
Tripod: As required
Gear: Tripod, grey card.